(858) 523-TRUX
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MediaTrux lights the way at night |
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It's a world of mobile media – IPods, social media ... laptop computers. How do mobile digital billboards fit into the picture? Media has moved into the realm of fast, immediate, and on-demand. But electronic outdoor advertising is more than just a sign in the outdoors. It dovetails with new media and social media because it connects wirelessly to global digital networks – and performs for members of a captive audience ... an audience moved by the “Wow” factor of it all. So do you operate like a traditional mobile truck with ads on it? Not at all. In fact, MediaTrux’s purpose is to offer billboards at strategic locations that traditional billboard companies may not have access to.Your message is interchangable and within a 10 sec ad spot, we can build a sequenced ad with changeable content, where the background info such as name, logo and phone numbers stay static but the content can change every 3 sec.This method of advertising is very effective and noticeable compared to a Static billboard ads. Furthermore the billboards are controled remotely, So the ads can be changed very quickly. With this method our advertisors can adjust their messages within the contracted time to optomise the return on their advertising investment. Which other advertising venue can give you such flexibility. Our unique advantage allows for digital billboards to be placed where and when advertisers can maximize ad exposure. Advertisers have options to use our anchored spots or suggest their own locations. Can I get a contract on an installment plan? MediaTrux’s policy is to require full payment for the amount termed in the contract. Our rates are very reasonable compared to traditional billboard advertising – without intense production costs. Advertisers can request to be invoiced, but cannot have their ads broadcast or implemented unless terms are locked down via a contract. Accounts can be charged on a monthly basis, and the contracts are very flexible. I’m a little unclear on who makes the ads. Do I need to hire a graphic designer? This is a flexible area. If you have your own personal graphics wizard or an in-house department, we’re glad to offer advice and guidance on what works on our L.E.D. screens while providing the necessary specs. Or else, our own graphics department can create your advertisements. What rules and guidelines are used for designing ads? Sign-code statutes have been implemented in municipalities across the country, and MediaTrux adheres to them stringently. Most codes prohibit flashing red lights on electronic displays. For example, MediaTrux’s policy is to prohibit red or green backgrounds unless in a tint block, so the color is greatly scaled back. Designs must be interesting, but cannot be allowed to create sensory overload or be content-offensive or obscene. How does bad weather affect the truck? The truck's L.E.D. screen was tested at the factory with a sustained immersion in water three feet deep, and the screen is considered waterproof. Still, it makes no sense to run advertisements on digital billboards in inclement weather. So, contracts are extended to account for days the truck doesn’t go out. The discretion on whether to roll the trucks out for the day is in the hands of MediaTrux’s management. With the projected growth of digital signage, are there opportunities for me as an entrepreneur? MediaTrux is all about transportable digital signage, and innovative technologies and strategies to help marketers and advertisers. As we grow, the opportunities for affiliates and partners in markets across the country will grow. Contact MediaTrux’s owners to discuss how MediaTrux's Mobile Digital Billboards can come to your individual market in a formulated, ready-set-go package. Can I have my ad be an animated message with sound? Yes. The truck has sound and multi-media capabilities. Stationary promotions, with the truck parked on private property, often feature video and sound-oriented advertisements. In fact, the large L.E.D. screen is, in effect, a large living-room TV capable of playing virtually any form of digital media. By law, static images must appear for a length of time no less than three seconds. Other laws prohibit mobile billboard trucks on the freeway, and for good reason. 
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Fast Facts Related to Digital Mobile Advertising
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Name recognition with digital signage is 15 times greater than with any other form of advertising. |
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Consumers have a 94 percent recall rate on mobile L.E.D. advertising, which generates 2.5 times more attention than a static billboard. On standard painted or postered billboards, the recall rate has been pegged at about 40 percent. |
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In one survey, 96 percent of respondents said that mobile outdoor advertisements are more effective than traditional advertisements. |
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Studies have shown that L.E.D. signage is 6 times more effective than traditional billboards. |
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People don't become bored with electronic signs, since they change every few seconds. Audiences tend to focus attention on stimuli that are different, new and unusual. |
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29 percent of survey respondents say Digital Out-of-Home Advertising (DOOHA) caused them to visit a retail store within in week. |
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74 percent of consumers make purchasing decisions outside of the house; 62 percent make impulse decisions while driving home from work; the average consumer spends 14 hours per week in a personal vehicle. |
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Approximately 80 percent of all consumers are out of their homes during the prime business hours of 9 a.m. - 3 p.m. |
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The Small Business Administration (SBA) states that the average business receives up to 50 percent of sales from signage. Eighty-five percent of customers come from within 5 miles. |
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Further SBA statistics show that some highway businesses acquire up to 95 percent of sales from signage. The SBA also states that outdoor L.E.D. signs increase sales in the range of 15 to 150 percent at 10 percent of the cost of other advertising. With digital billboards, advertisers pay for less duration while honing in on their target markets. |
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Summary It's primarily due to due the active lifestyles of today's population that advertisers are forced to focus on specific markets. To stand out in today's media mix, advertisers must understand that American consumers are more mobile today than ever, according to studies that cites the ever-significant role that outdoor advertising plays in today’s media-driven marketplace.
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