MediaTrux is a revolutionary new way of advertising, using mobile, highly-visible electronic billboards to create excitement. Consumers can’t miss this – a 6 by 10 foot, L.E.D. banner that radiates eye-catching communications and cultivates attention! That means they can’t miss what you’ve got to say.

Digital Mobile Advertising (DMA) has been one of the newest ideas to hit the advertising industry – a concept whereby advertisers’ messages are paraded through traffic on vinyl banners on the sides of a box truck ...

Although our vehicles can operate as a mobile advertising mechanism, MediaTrux is more effective offering advertisers signage in a specific, targeted geographical locale. Because MediaTrux’s electronic billboards are transportable, MediaTrux provides a specific, direct message in outdoor advertising that’s more augmented and cost-effective than standard stationary billboards.

Increasingly, the benefits to digital billboards are being realized as the industry experiences rapid growth. Outdoor advertising is a $6 billion-plus industry.

MediaTrux’s offering of billboards at strategic locations that other billboard companies may not have access to is unique. Small and medium-sized businesses can now benefit from digital signage: Ads that are easy to change, and insert into the landscape at preferred or planned spots. Thus, electronic billboards can now be placed where and when advertisers need them, maximizing ad exposure. With MediaTrux, advertisers have options to use our anchored spots or suggest their own locations.

Scrolling, colorful and attractive images provide consumers with a unique form of high-impact visual communication. Because the ads are displayed in a steady stream, viewers are less likely to lose interest than with other forms of advertising.

Americans are more mobile and on-the-go than ever, according to marketing studies, so advertisers are finding ways to reach consumers with Digital Out-of-Home Advertising (DOOH.) Despite slow economic times, the industry is experiencing rapid growth.

Electronic billboards offer businesses a kind of flexibility in high-visibility messaging that’s previously not been encountered. Gone are printing costs, set-up fees, recycling bills and complex production charges – which all have made advertising a difficult, expensive, and time-consuming process.

MediaTrux shows a stunning message

Wireless technologies have opened the door for real-time and on-the-fly content updates. Global digital networks mean that advertisers and agencies can use digital billboards in conjunction with their vast digital-content inventories. An important fact, often taken for granted, is that digital content is optimally universal. Thus, once created, its availability, ease-of-use, and propagation to cross platforms is a staggering consideration. Outdoor, or Out-of-Home, advertising is the second-fastest growing area of the advertising industry today and is extremely influential to consumers. We live in a world of saturated media – radio, TV, print, Internet. Audiences can shun those mediums by turning them off, not subscribing or filtering entertainment or news from the ads. Out-of-Home advertising, which delivers a low-cost per view (each display called an impression), isn't so easily dismissed. Studies have shown that broad-based media falls on deaf ears about 90 percent of the time. The average reader takes in only less than 2 percent of a publication’s overall content, and only about 1 or 2 percent of consumers use coupons, greatly diminishing the outreach that advertisers think their print ad has. As electronic and digital technologies advance, traditional forms of reaching people become outmoded. Outdoor digital signage connects directly with audiences as vibrant, feel-good messages allow viewers to experience familiar themes and common ideas. Electronic billboards are streamlining outdoor advertising while aiming to serve as a large voice in metropolitan marketplaces. The practice has been popular in Europe and is rapidly generating demand in U.S. markets. New L.E.D. technologies have made outdoor screens brighter and clearer.